ever hear of a wine called ; Zapple ?…70’s pop wine?

labels and names for pop wines used to abound…such as;

Right Time

T. J. Swann w- “Mellow Days” & “Easy Nights”

Ripple came up with “Pear” ( flavored ) wine

Night Train

Cisco

Bali Hai

Spanada….Well, my point and question is that these

cheap wines as others used to abound do you know any that I have missed ?and….oh Yeah, the Zapple wine may have infringed on the Ripple brand which I believe was distributed by Gallo it was a cinnamon flavored wine that depicted a apple headed person in a purple suit and red tye…it was a real eye-catcher…and pretty good

10 Answers

  1. I have never heard of that

  2. Zapples

  3. Jinge: Apple/Cinnamon Zapple Wine. Wine is on my mind.

  4. The catch phrase was “Get zapped with Zapple” around the late 60’s early 70’s.We used to use it as a base for a party punch mixed with flavored Vodkas and Southern Comfort,gals would get frisky,bad hangover.

  5. Showed a bunch of pseudo hippies wading in a stream. The song went: Cinnamon apple in my Zapple, wine is on my mind. the voice was similar to John Sebastion of the Lovin Spoonfuls.

  6. Apple Zapple= Yup

  7. Zapple wine is mighty fine, it will either zip your zapper, or zap your zipper, try it some time….

  8. Yes, that’s a good point

  9. I remember a label with a suit that had an apple head. Wasn t there formaldehyde in it?

  10. Was wondering the same thing

Relevant information

Time Magazine’s cover story for the November 27, 1972 issue is: American Wine: There’s Gold in them Thar Grapes

This article helped bring awareness of California wines to the nation. It states that Americans spent close to $2 billion on wine consumption in 1972, twice as much as in 1968. The rate of growth in wine consumption is outpacing that of hard liquor and beer. In 1972, the American adult will drink an average of 2.4 gallons of wine; at the same time, French adults consumed 29 gallons, and Italians 30 gallons each. The demographic with the most enthusiasm is young adults, with college students favoring wine as the best accompaniment to informal meals and exotic smokes. It celebrated the biggest wine drinking day of the year in American, Thanksgiving. Other notable trends are the rise of wine clubs and college wine courses available to the public. Wine tasting events are replacing cocktail parties, and as many as fifty new wine-related books are published per year and selling well. Home winemaking is becoming a popular hobby. At least 250,000 Americans have wine vats bubbling quietly in garages, cellars, and closets. Households are allowed to make up to 200 gallons of wine per year without paying taxes.

Wine magazines are finding subscribers. Vintage Magazine was a new issue. The editor described the wine boom as evidence of growing worldliness in American lifestyles just as foreign travel, gourmet restaurants, and affluence were opening new horizons of taste. The editor, Philip Seldon stated, “I think America is coming of age. We are becoming conscious of our sense of taste. Perhaps we are becoming more European. We are discovering there is nothing wrong with discovering self-satisfaction.”

The United States was the sixth largest producer of wine in 1972, lagging behind Italy, France, The Soviet Union, Spain, and Argentina. Imports were continuing to rise but more 88% of all wine sold in the United States was made in America. One out of every 11 bottles was produced in New York State. There were 43 new wineries opened in American in 1972. Vineyards are growing in some unlikely places in this year of the American wine revolution: Georgia, Illinois, Maryland, Oregon, and Washington, but the American wine industry is dominated by a single state, California and its 267 wineries. California produces 85% of the wine made in America, and Californians drink twice as much wine as individuals living in the other 49 states.

The E. & J. Gallo Winery dominates the California wine industry. They sold 100 million gallons of wine in 1971 which is 50% of all the California wine produced and nearly twice as much as its nearest competitor, United Vintners. Julio Gallo, age 62, and Ernest Gallo, age 63, own the privately-held company. They have operated quietly and privately, avoiding contact with the press for years until granting Time Magazine interviews for this article. The Gallo brothers have been the major influence on winemaking in America. They were the first winemakers to hire research chemists and one of the first to use stainless steel tanks instead of wooden fermenting casks which can breed unwanted bacteria. In 1972 their staff of 25 graduate oenologists was the largest in the United States. Gallo was also the first to automate. They computerized their blending process and pioneered the new sweet “pop” wines, producing 54 million of the 60 million sold in the United States in 1971. The Gallos also owned the first winery-owned bottling plant, producing up to 1,500,000 bottles per day––all in tinted shades of green to protect the wine from harmful ultraviolet rays. Gallo owned 10,000 of the 75,000 acres of vineyards from which its grapes were sourced. Joe Heitz, whose small winery is known for its sophisticated wines says, “Ernest Gallo has done more for the wine industry than any individual alive.” The Los Angeles Times Wine Critic Robert Balzer praised the Gallo Hearty Burgundy by stating, “it is the best wine value in the country today.”

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